Meet the Team
Real-World Experience Behind the Technology
ONIX combines practical experience across sales, customer engagement, communication and technology. The team has worked across every level of the commercial journey — from frontline sales and customer interaction through to system design, implementation and automation.
60+
Years of combined experience across sales and commercial operations, voice and communication, and technology and platform development — grounded in practical, hands-on work.
Sales & Commercial
Practical experience across sales, customer engagement, commercial strategy and growth.
Voice, UC & Communication
Deep experience across unified communications, cloud telephony, business communications and customer interaction.
Technology & Platform
Experience in applying technology, automation and platform capability to support structured execution.
Co-Founder | Commercial Strategy, Sales & Business Growth
Mark Curtis-Wood
Mark is a co-founder of ONIX with extensive commercial experience built from the ground up — from frontline sales through to senior board-level roles including Sales & Marketing Director, Commercial Director and Managing Director.
His experience also spans the design, implementation and transition of business systems, giving him a practical understanding of how commercial requirements translate into structured processes and technology that works in practice.
That combination of commercial and operational experience sits at the heart of the ONIX approach.
Areas of focus
- Sales strategy & commercial leadership
- ICT & technology sector
- Platform and system design
- Scale and business growth
Co-Founder | Customer Experience & Client Service
Shellie Curtis-Wood
Shellie is a co-founder of ONIX with extensive experience across customer experience, client relationships and service-led business delivery.
Being in service is central to how Shellie works — understanding what customers need, setting clear standards and ensuring the experience remains consistent throughout the relationship. She also brings practical experience of developing and managing marketing and customer engagement systems.
That combination of customer focus, leadership and systems experience helps ensure ONIX remains practical, responsive and built around the needs of the customer.
Areas of focus
- Client experience & service delivery
- Brand and marketing
- Customer engagement
- Business development
Account Director | Commercial Execution & Platform Adoption
George Curtis-Wood
George works directly with ONIX clients to understand their commercial requirements, identify the right capability and help embed it into day-to-day activity.
He brings 10 years of sales experience together with extensive knowledge of telecoms, unified communications and technology-led services. His background spans account management, sales execution, customer engagement and platform adoption across a range of technology environments.
That combination of client-facing experience, commercial understanding and technical knowledge helps bridge the gap between what the technology can do and how it needs to work in practice for the customer.
Areas of focus
- Account management
- Sales activity & pipeline adoption
- Platform onboarding
- Commercial execution
How We Think
Experience-first → System-led → Technology-enabled
ONIX is shaped by people who have worked at every level of the commercial journey — from frontline sales and customer service through to senior leadership, unified communications, systems implementation and technology-led delivery.
That experience means we understand both sides of the equation: what needs to happen commercially, and what the technology needs to do to support it.
We start with how the business actually works, apply proven structure around it, and then use technology to make execution more consistent, visible and scalable.
That is what Experience-first → System-led → Technology-enabled means in practice.