CASE STUDIES

Real Businesses — Real Results

Real examples of ONIX applied in live customer environments - showing the challenge, what changed and the measurable outcome.

Home Services · Database Reactivation

23 Calls Booked in 2 Weeks From a Database They'd Written Off

A home services company had thousands of leads in their CRM that had never converted. Rather than write them off as dead, ONIX AI ran a reactivation campaign — sending personalised, conversational messages to every contact. Within two weeks, 23 appointments were on the calendar and £62,000 in revenue was in the pipeline.

"Within 2 weeks we had 23 calls booked from a database we'd written off completely. Incredible results."

Sarah T., Founder, Apex Home Services

Key numbers

23Calls booked
2 wksTime to results
£62KRevenue generated
Dental · Speed to Lead

536% Increase in Lead Conversions With Sub-90-Second AI Response

A dental group was losing new patient enquiries to competitors simply because they were slower to respond. With ONIX AI's Speed to Lead system, every inbound enquiry was contacted in under 90 seconds — 24 hours a day. The result was a 536% uplift in conversions from the same volume of incoming leads.

"The best investment we've made for our business. Our Speed to Lead agent replies in under 90 seconds — we never lose a lead to a competitor now."

James R., Director, Nova Dental Group

Key numbers

<90sResponse time
536%Conversion uplift
0Leads lost to slow response
Fitness · Database Reactivation

£62,000 Recovered From a List Untouched for Two Years

A gym had a database of over 5,000 contacts who had enquired about membership and never joined. Two years had passed. ONIX AI reactivated the list with natural SMS conversations — no bulk blasting, no spam — and turned sceptical old contacts into paying members. £62,000 recovered in three weeks.

"I was sceptical. But after £62,000 in 3 weeks from a list we hadn't touched in 2 years, I'm a complete convert. This thing is unreal."

Marcus W., Owner, Peak Performance Gym

Key numbers

£62KRevenue recovered
3 wksTime frame
2 yrsDatabase age
Windows & Doors · Out of Hours

£28,000 Booked in Month One From Out-of-Hours Enquiries

A windows and doors business was missing every lead that came in outside of 9–5. ONIX AI's Out of Hours system qualified and booked evening and weekend enquiries automatically — so the team arrived on Monday morning with a full diary. £28,000 of work booked in the first month alone.

"Setup was quick and the results were immediate. We booked £28K of work in the first month from the Out of Hours agent. Absolute no-brainer."

Laura K., MD, Clearview Windows & Doors

Key numbers

£28KBooked in month one
0Missed out-of-hours leads
Mon AMDiary already full
Professional Services · iX

38% Increase in Sales Follow-Up Completion

Past: A professional services business was managing enquiries across spreadsheets, inboxes and separate systems, making it difficult to maintain consistent follow-up.

Present: After moving the sales journey into iX, leads, opportunities and next actions were managed through one structured process with automated workflows supporting the team.

Key numbers

38%Increase in follow-up completion
27%Reduction in overdue sales actions
Recruitment · ONIX UC + iX

41% Reduction in Missed Customer Follow-Up

Past: A recruitment business was handling calls, messages and sales activity across separate systems, leaving gaps between conversations and the next commercial action.

Present: By connecting ONIX UC directly with iX, customer communication became part of the wider sales journey, giving the team clearer visibility of conversations, opportunities and follow-up.

Key numbers

41%Reduction in missed follow-up
32%Improvement in response consistency
Multi-Site Retail · ONIX UC

36% Reduction in Missed Calls Across Six Locations

Past: A growing retail business was managing separate numbers, call flows and teams across six locations, creating inconsistent call handling and limited central visibility.

Present: After moving to Advanced ONIX UC, calls were structured around locations, teams and availability, giving the business greater control over how customer communication was managed.

Key numbers

36%Reduction in missed calls
29%Improvement in call answer rate

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